Getting to first position in Google can sometimes be a struggle when you are up against the ‘big boys’ like TripAdvisor and Amazon. But instead of trying to outrank these sites, why not get listed ON them!
77% of people check TripAdvisor reviews before booking a Hotel & I am one of them. Unless I have a specific hotel in mind, I usually just view the top 5-6 hotels on TripAdvisor and give it a quick check over for reviews & pictures etc. So even though you may not be rank #1 in the Google search results, at least try to be rank #1 on the directory sites above.
How to be #1 on TripAdvisor!
Before I go into the three main points on how to rank, I feel obliged to give you a few tips on how to optimise your listing:
- Make sure all your information is correct. This includes phone numbers, website link, email address, physical business address etc.
- Encourage customers to leave reviews” The more positive reviews you get, the more people will trust your business!
- Include as much information and visual content as possible. Create a description that includes your keywords/services and remember to add pictures and videos too.
Now lets gets started with what you really came here for!
There are 3 factors that determine your rank on TripAdvisor: Quantity, Quality & Recency of reviews.
Quantity of Reviews
Quantity is a strong factor for reviews, its helps show customers that 1. A majority of the time you offer a good service & 2. People are willing to share their experience online. Unfortunately if you have only just created an account on TripAdvisor for your business, you might have some catching up to do. Work out an average of how many reviews your competitors are getting each month, and put in place a strategy to achieve slightly more reviews each month so you will either gradually catch up or stay at the top.
Quality of Reviews
Now before you shoot off to send every historic customer a review request, just let me finish! Yes the quantity of reviews are important, but only the high rated reviews will leave you at the top of the page. For example, you get 50 reviews a month but your competitor gets 75, 40 of your reviews are 5* rated but only 15 of the competitor reviews are 5* rated, the likely chance is you will rank higher than your competitor, because your overall count of high rated reviews outweigh the competitors high amount of ok-ish reviews.
Recency of Reviews
Reviews slowly decay over time, so it is important from both a TripAdvisor rank perspective and a user perspective to get reviews evenly throughout the week, month and year. Would you trust a two year old comment about a hotel? most likely not because since that review the hotel could have changed management or even raised its standards. If viewers can see a long timeline of positive reviews, it really helps persuade them to choose you over a competitor.
Not only will you be ranking high on TripAdvisor, but you’ll also be creating a great brand result when people search for your business in Google:
Reviews, Reviews & More Reviews
With reviews, pictures and all the correct contact information, there is nothing more you can do to attract customers on TripAdvisor. For those guys who already manage a TripAdvisor page, I would love to hear about your tips to drive viewers to your page. That’s it for today guys, see you next week!