Directories (also known to us as citations) are extremely important for Local SEO. Not only do they increase your local trust with Google, but they also increase visibility in organic search. I know many people who will use Yell (the online version of the famous yellow pages) to find a builder, plumber etc, so by being listed on these directories you also gain the niche audience that use them for services they require. Below is a list of the top 10 directories your business needs to be listed on:
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Now before you go creating your citations, you need to read the following tips for it to work effectively:
NAP consistency – Make sure you keep your NAP consistent through out all the citations you create, It needs to stay exactly the same.
Categories – You need the choose the most relevant category when creating citations, it helps Google understand what type of business you are.
Description – Always include a description in your citations if you can, and make sure it mentions your key services and the areas you wish to cover.
Photos – Photos are not only great for users to see, but they can also increase your position on the citation search results.
Reviews – Not only do they helps users trust your business, but it allows Google and the directories to know that you are still in business and providing a great service.
By following these great tips, you’ll create a solid foundation for your Local SEO and should give you a positive boost in search visibility. That’s it for now guys, all Local SEO blogs will continue from the 5th January, have a Merry Christmas!